For thousands of years textile industry had been based exclusively on the processing of natural fibres, until a proper revolution took place with the introduction on the market of chemical fibres, generated by men through the chemical process.
During last century the "man made" fibres have changed the planet with significant social and environmental consequences.
We want to promote natural fibres because round them there is an entire world of people, stories, tradition, culture and nature-tied rhythms that must be protected from the too rapid changes brought about by globalisation.
It is essential that men use their know-how and their sense to go back to a perfect status of harmony with nature.